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New interior showroom to open on Albert Street

Wednesday, 18 February 2026 14:13

Jen and Cheryl

Roomsmiths, formerly known as Sasha Interiors announced their arrival to Harrogate.

A new interiors showroom has opened in Harrogate as part of an expansion by Roomsmiths, a rebranded business formerly known as Sasha Interiors.

Roomsmiths has been established for 21 years in Gloucestershire and is now expanding into Yorkshire.

The company is led by interior designers Cheryl Duerden and Jen Danks, who are originally from Leeds and bring more than 40 years of combined experience to the business.

Explaining the decision to open in Harrogate, Jen Danks said:

“Harrogate has an incredible interiors scene, creative, design led and full of brilliant independents.

"It’s exactly the kind of place where homeowners value thoughtful, personalised solutions, and we’re excited to be part of that.”

The new studio offers made-to-measure window dressings and interior design services.

It is also described as the area’s only Luxaflex Gallery, a retail concept developed by the brand to showcase its full range of blinds and shading systems.

The showroom features displays of products including Duette® and Pirouette® blinds, as well as automated PowerView® systems designed to manage light and privacy.

Cheryl Duerden said the move also supports the town’s independent retail sector.

“We’re proud to keep this space alive and contribute to a vibrant independent retail scene,”.

Their open day will take place Saturday 7th March.

You can find their services here

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