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Tori Amos

Professional Widow

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Local mum launches new eco-friendly maternity brand

Wednesday, 21 August 2024 06:45

By Esmee Howie

Zoe Heppell (left) and Generation Mama's 'Nipple Balm'.

A Wetherby mum has launched a new environmentally-conscious maternity brand.

Zoe Heppell’s new brand ‘Generation Mama’ is aiming to tackle the challenges faced by pregnant and new mums.

The maternity products are UK-made and fully recyclable - and are already popular with pregnant and new mums alike.

Generation Mama’s flagship product - Generation Mama Nipple Balm - was developed to soothe and prevent sore nipples which are common during breastfeeding.

While most other nipple creams include lanolin or beeswax (both animal-derived ingredients), Generation Mama Nipple Balm is blended to contain only natural plant-based ingredients.

Founder Zoe Heppell said:

“I think that mums, like everyone else, are becoming increasingly aware of their carbon footprint and whether products they are using include animal derived ingredients and if they are, then are these ingredients really necessary?

“Vegan or not, we can all do our bit to reduce our impact on the environment.

“While I was breastfeeding my daughter I noticed that the vast majority of nipple balms were not vegan and that was where the idea for Generation Mama Nipple Balm was born.”

Since then Generation Mama has launched a range of complementary products including an all-natural vegan perineal massage oil to prevent tearing during childbirth and a popular anti stretch mark oil.

Initially selling through Amazon and in local retailers, Generation Mama has now launched a brand new website enabling them to sell direct to customers all over the UK.

Zoe added:

“We are delighted to now ship products directly to customers all over the UK.

“The mission of the brand is really resonating with mums and what started as an idea I had when my daughter was a newborn has now developed into a collection that I am really proud of.”

Generation Mama products are available now at their website here.

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