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Sweaty Betty celebrates successful refresh of Harrogate store

Thursday, 3 September 2026 13:41

The Sweaty Betty team unveiled the new-look store on Station Parade.

Sweaty Betty is celebrating the successful refresh of its Harrogate store following a positive response from customers.

The activewear brand has transformed its premises on Station Parade with a vibrant pink shopfront, an updated interior and a new studio dedicated to fitness, wellbeing and community events.

The studio was brought to life during the reopening celebrations with complimentary Pilates sessions led by Emily Diamond and Robyn McIntyre, alongside a yoga class with Charlotte Robinson.

A spokesperson for Sweaty Betty said:

"We're thrilled to bring our new store concept to Harrogate, a hugely important location for Sweaty Betty and home to an incredible community of women.

"Harrogate felt like the perfect place to launch our very first Sweaty Betty Studio, creating a space where our sisterhood can come together to move, connect and be inspired.

"The response from customers, both familiar faces and those discovering us for the first time, has been incredible, and we're delighted to see so much love for our joyful new home."

One visitor described it as “the most gorgeous store and studio.”

Another added:

“I can’t wait to come back and attend a class!”

From October, the studio will be available to hire by local fitness instructors, wellness practitioners, community groups and members of the public.

It has been designed to accommodate a range of fitness, wellbeing and community events.

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